CMU Design Gets Rebranded: A Peek at Senior Studio
Carnegie Mellon Design without Taz? Almost unimaginable. However, a recent restructuring of the program has inspired the focus of one of three senior projects—a CMU Design School rebrand led by design seniors themselves. Four years in, the students aim to bring a fresh, knowledgable bout of design thinking to the table, working together to re-invision what the heart of “CMU Design” really is.
The class, taught by Head Terry Irwin and Professor Charlee Brodsky, has been focusing their efforts on revamping both the visual and digital identity of the school for the past three months. Broken into teams of Print, Web, Photo, High-Level Messaging, and Video, they’ve been creating mood boards, wireframes, and gathering new content to help the school set the stage for launching a cohesive new identity in the coming years.
Photo credit: Justin Edmund